Visually, Heleisy remained refined, favoring clean layouts and thoughtful spacing that allow materials to breathe and speak for themselves. Texture is intentional and often highlighted through close-up imagery, emphasizing depth and craftsmanship with minimal, purposeful text.
Typography plays a key role in the expression. Leaning into large-scale type and bold fonts to create confidence and presence.
Core Contributions: Managed and developed the teaser, launch, and post-launch strategy across social, email, web, and paid ads. Drove 10% of site traffic through paid social, generating 1.2M+ impressions across Instagram and Pinterest.
Past Campaigns: Vista Collection, Italy Campaign, Chips Collection, Amore Collection + more.
Before
After
Instagram Infographics
Paid Ads
Email Campaigns
Total Sends: 396,374, Total Subs: 77k , Open Rate: 33.2%, Click Rate: 8.8% , Unsub Rate: 0.27%
