selected projects
Some things I directed, designed, and overthought (in a good way).
Art Direction
Nasco Stone + Tile Clay Collection / Italy CampaignHeleisy leads end-to-end art direction across email, social, paid media, and web channels. I create brand-aligned content strategies that maintain visual consistency across typography, color, and layouts.
Brand Marketing
Heleisy loves reating stories that connect across platforms, making sure the brand’s voice and visual identity always feel consistent.
Nasco Stone + Tile / Wild One Content Creation
Heleisy began creating content during her modeling career and discovered a passion for storytelling, creativity, and authentic connection.
Personal UGC / Content CreationWeb Design
The Nasco Stone + Tile website was designed as a refined space for designers and architects to explore materials for their projects. Concise copy lets the visuals lead, supported by bold, minimalist typography and rich photography that highlights each product with clarity.
Nasco Stone +Tile Website Refresh