At Wild One (VG), Heleisy led the creation, design, and management of social content with a focus on high-impact collection launches. She developed playful, unexpected teaser graphics and campaigns that helped build anticipation around new drops.

She also incorporated more UGC into the brand’s content mix, bringing real human interactions with the products to the forefront and strengthening the emotional connection with the audience. Each launch leaned heavily on vibrant color palettes, bold typography, and textured visuals to create memorable, scroll-stopping moments across social.