Nasco Stone + Tile

Visually, Heleisy remain refined, favoring clean layouts and thoughtful spacing that allow materials to breathe and speak for themselves. Texture is intentional and often highlighted through close-up imagery, emphasizing depth and craftsmanship with minimal, purposeful text.

Typography plays a key role in the expression. Leaning into large-scale type and bold fonts to create confidence and presence.

Core Contributions

Developed and executed the end-to-end launch strategy across social, email, web, and paid media, creating all campaign assets from concept through execution. Drove a 182% YoY increase in users and sessions, with paid social contributing 20% of site traffic and generating 1.2M+ impressions across Instagram and Pinterest.