Nasco Stone + Tile
Visually, Heleisy remain refined, favoring clean layouts and thoughtful spacing that allow materials to breathe and speak for themselves. Texture is intentional and often highlighted through close-up imagery, emphasizing depth and craftsmanship with minimal, purposeful text.
Typography plays a key role in the expression. Leaning into large-scale type and bold fonts to create confidence and presence.
Core Contributions
Managed and developed the teaser, launch, and post-launch strategy across social, email, web, and paid ads. Drove 10% of site traffic through paid social, generating 1.2M+ impressions across Instagram and Pinterest.
Past Campaigns
Vista Collection, Italy Campaign, Chips Collection, Amore Collection, and Origins Handmade Clay Collection
Instagram Feed
Before
After
Infographics
Paid Ads
Short Form Content
Email Campaigns
